Friday 1 April 2011

My Final Film



This is my final music video; Teenage Kicks by The Undertones.

My Complete Poster.


Above is my finished advertising poster for my Digi-Pak. I feel that changing the desing of my poster was a wise idea as it wasn't advertising the album properly as it should do, but instead advertising an upcoming tour. By changing a few things around, I think it looks better in terms of font size and picture, as the change in picture means that the poster is mainly advertising the album instead of primarily advertising the tour. 
By changing font size, I think it makes the poster look more symmetrical, which again fits into my simplicity theme which indie bands tend to use. 

My Complete Digi-Pak



Above is my finished Digi-Pak, with all the panels I created merged together. This was relatively easy to do, as I just created a new, larger panel on photoshop with the dimensions 21cm and 30cm. I dragged my individual panels on to the larger panel, and filled in the gaps with a black box, and wrote the band name and album name on one of them, as when you purchase a CD, this is what you expect to see on the side.

I am happy with the result and choices I made, as I feel that there is a consistent theme throughout and all the panels have some sort of connection to the song choice and the music video I created.

Evaluation Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

The following are screen shots of my slides featured in the Powerpoint for question 4.






Thursday 31 March 2011

Evaluation Question 3

What have you learned from your audience feedback?

Below is the video I created for question 3 of the evaluation.



Here is the script I used for question 3:

The following clip shows me asking two of my class mates a few questions on my music video.

From the footage, you can see that it received positive feedback from my peers. I collected feedback from a total of 42 people, and created graphs so it is clear to see my feedback. Overall, I achieved mostly 3's and 4's for each question.

I was interested to see what comments people wrote about my film and what they thought I could do to improve. One person said 'It would be better if you chose more of a vaired choice of locations'. I feel like this is a fair comment, as although I used different parts of the house and a few outside shots, the start of the narrative is filmed at the same place which may slightly effect the continuity of my video.

One person also gave me a 1 for the question 'How clear was the meaning?', but 25 people gave me a 4, which shows that my music video may not be to all musical tastes.

Other comments I received were 'good use of special effects', 'I loved all the shot edits with different transitions', 'good source of fun', and 'straight to the point, meaning shone through'. I am of course very happy with these comments and am pleased that the majority of people liked my video.

Here are a few graphs showing feedback I received for the question 'Was the lighting appropriate?', 'How varied were the shots?' and 'Was there appropriate use of special effects?' The questions were rated 1 to 4, with 1 being the lowest and 4 being the highest. As you can see, my feedback has been quite positive.

The majority rated the appropriatness of the lighting as a 3, with 4 being second highest.
20 people rated the variety of my shots as a 4, while only 5 rated it as a 2.
And finally, 24 people rated the special effects as a 3.

From analysing my feedback, it is clear to see that although my film received positive feedback, there were areas where I could have improved, such as the variation of my locations.

Overall, I am very happy with the feedback I received.

Friday 25 March 2011

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Below is the video I created in answer to question 2.



Here is the script I used for the voice over.


Hello, I'm Charlotte McHale and this is the music video I created for 'Teenage Kicks' by The Undertones. The Undertones are a punk rock / new wave band from the 70's.

When I began thinking of different themes and designs for my media products, I decided I wanted it to have an ‘indie’ theme. To achieve this, I made sure I featured shots of the band, a story line, and a fun element to the video. The look I was trying to achieve was that the band were new and upcoming, and ‘Teenage Kicks’ was their first music video, so therefore looks low-budget. I wanted the band to look like they were in band practice to give a laid back appeal. The narrative features a boy who falls in love with a girl he see's, and about what they get up to, basically everything a teenager is stereotypically supposed to do. I feel that this narrative strongly links in with the lyrics of the song.

Inspiration for my video and my ancillary texts came from looking at other music videos and digi-pak’s, such as Vampire Weekend, Mystery Jets, The Smiths and Blondie. Their photo’s and designs are simplistic and can be quite cold looking, and this is conventional for an 'indie' theme. The music video, such as ‘Young Love’ by the Mystery Jets, has a fun, laid back feeling to it. I tried to achieve this in my music video and other products.

My digi pak works well with the theme of my music video, as the pictures used are simplistic and bold, which fits in well with the indie theme. I also used a few still’s from my video which links the digi-pak and the video together. I took lots of photos of the girl in my music video in a dark studio, and I feel although it may not be very similar to the film, I feel that by using a dark background and harsh lighting on her represents teen rebellion, and I also have her smoking in one of the pictures which further emphasizes this theme. I decided to have the CD in the style of a record. I did this as it gives a vintage feel, and also because it fits into the time period of the song.

My poster works well with my music video as it is straight to the point and shows that the band is new and starting their first tour, and this is the theme I was aiming for in my film. I feel that my poster also works very well my digi-pak, as the background is black and features the front cover of the album. It is simplistic, bold and eyecatching. I have added quotes about the band underneath in yellow so that they stand out against the black back ground. The picture I used for my front cover is a direct mode of address, and I feel it is very eyecatching, and this is a good factor for a poster as it grabs people attention.

The digi-pak and the poster compliment each other very well, as the font is the same on both of them, and it is big and bold. Also, the background colour is black, which is the same as the panels on the digi-pak and the lighting is similar on both also. My video may not be as dark as the digi-pak or poster, but it still has a teenage factor to it with smoking, sexua references and a laid back, fun feel to it. I feel all three media products work well together, as they all portray teenage adolescents in a new and upcoming band.

Tuesday 22 March 2011

Evaluation Question 1

In what ways does your media product use, develop or challenge forms of conventional media products?


For the first evaluation question, I have decided to take 9 screen shots from my music video that I feel may or may not use the conventions of music videos.

Regular conventions seen in music videos.
Conventions you may expect to see in most music videos would be sexualisation of women and sexual connotations, dancing, special effects, the name of the song at the start and end of the video, and shots of the singer/band.

I would place my music video in the 'indie' genre of music video, and this type of genre has it's own conventions, such as a story line, shots of the band/singer and shots of instruments.

Below are my 9 frames I picked from my video:

(Click to enlarge)




Frame One.
In the first frame, it shows a close up of a fret board with the lead singer playing it. This is a very conventional shot, as many music videos use it, especially videos featuring bands. I decided to frame the shot in this way as it shows the band playing the instruments, and it is very typical of a video in the 'indie' genre.


Frame Two.
In the second frame, it shows the lead singer leaning against the wall lighting a cigarette at the bottom of a block of flats. This gives the shot an informal look. The lighting of the cigarette is a conventional factor to an 'indie' music video, as it connotes youth rebellion. I used this shot as it gives the viewers an idea of what the lead singer is like.

Frame Three.
In the third frame, it shows the whole band performing together. It isn't professional looking; it looks more like band practise. I feel this is slightly different to the usual convention of a band performing, as normally it would look more professional with lighting and a stage. I decided to make it look more like a band practise, therefore giving it the feel of a new and upcoming band that was possibly on a budget while filming.

Frame Four.
In the fourth frame, it shows a split screen of one of the band members passing a phone 'through the screen' and holding it to the lead singers ear. It was done through different levels of zoom, and while the lyrics 'I'm gonna call her on the telephone' are heard. There are conventional and unconventional parts to this frame. I feel that the 'passing the phone through the screen' part is quite different, as I have never seen it before, whereas the link between the words and the video is regularly seen in a lot of music videos. I feel like this is a twist on a regular convention.

Frame Five.
In the fifth frame, it shows a close up of a guitar. This is a typical convention of a music video belonging to a band, as it is displaying instruments the band play. I decided to use this so the viewers can see the singer play the instrument. It also fits in with a chord change, which helps the video run smoothly and links what the viewer see's to what they hear.

Frame Six.
In the sixth frame, it shows one of the band members playing the drums. This again fits with the conventions of an 'indie' music video as it shows other band members. I decided to do this because it shows and promotes other band members, not just the lead singer. It also shows other instruments being used.

Frame Seven.
In the seventh frame, it shows a split screen which is split into two ways. In each screen is something different: a band members body and guitar, the head of the lead singer and the foot of the drummer on a pedal. Split screens are quite conventional in music videos as it lets the director put different shots in the same frame. It is also something different for the viewer to look at. I decided to use split screens in my video quite a bit, as it gave me the chance to put all the band members in the same frame and provided a different view from the usual single frame.


Frame Eight.
In the eighth frame, it shows the lead singer putting a pair of socks down his jeans. This is part of the narrative, and narratives in music videos are very popular, although i do not think this particular story line has been done before! The sexual connotations are very conventional to music videos, however, not so much in 'indie' music videos. I therefore feel I have developed the universal convention by using it in my 'indie' music video. I decided to use this shot as I feel it adds humour to my video, making it less serious.

Frame Nine.
In the final frame, it shows all the band and the girls in a bed and they all jump forward, cheer and wave their hands. I feel this adds a fun ending to my video. I do not think it is very conventional. Conversley, in the frame I feature the song title and the name of the band, and this is very conventional across all genres of music video.

Over all, I think I have used a lot of conventional aspects in my video. However, I feel that in some cases I have developed them and for that reason I feel that my music video is quite unique in some aspects, while still fitting into the 'indie' genre.

Wednesday 16 March 2011

Designing my Poster

After I completed my Digi-Pak, I needed to create a poster that would advertise it.
I had a rough idea of what I wanted to do with my poster. Originally I wanted to use a picture of a bus stop advertisement or billboard as a template, but I later decided it would be better to create a poster that could be featured in a magazine or put up on the wall, or on a website of a music venue.

I decided to additionally put dates and venues of an upcoming tour promoting the album on the poster, as I felt that the target audience would be the type to enjoy going to gigs. They would also buy music magazines, therefore have more chance of seeing the advert.


When I created my first draft of the poster, I featured a picture of the lead singer at the top, and a smaller picture of the front cover of the Digi-Pak under the tour dates. However, after I finished it, I decided that the poster was promoting the tour more then the album itself, so to make the Digi-Pak more prominent, I decided to change the picture at the top of the advert, and move the font around and change its size.
Below is the finished product:


I feel that by doing this, it is promoting the album and tour equally, as your eyes are drawn to the picture, and under it is information of when the album is coming out and where you can purchase it.
Under it is the tour for the new album with dates, and comments from some DJ's and a few lines about the albums success.

Overall, I am pleased with the outcome of my poster.

Monday 7 March 2011

Panels for my Digi Pak.

In this post are my panels for my Digi-Pak.


This is my front cover for my Digi-Pak. I am pleased with the out come, as it is quite simplistic, yet grabs your attention. I wanted to use a plain background as well, so the main focus is the girl in the picture and then the text. It is similar to the front covers that I studied for my research, although I feel I have added a small twist to it by having her at the side of the shot and holding her head instead of standing face on to the camera expressionless. 


This is the CD for my Digi-Pak. Because the song is from the 70's, I felt that the CD should be in the style of a vinyl record. I feel this is different from what most other people would use for their disk. I chose a plain background, and gave the CD a back shadow to give the effect of it sitting in front of the background. This is again simplistic, which was the effect I was aiming for.


This is one of my panels for my Digi-Pak. I used a still from my video, so it relates to it. I added a picture I took of the girl underneath so that there is a part of all the band in the panel. I decided to use this design because in my video I feature quite a few split screens, so again it relates to my music video.


This is another one of my panels for my Digi-Pak. I decided to use a polaroid effect because I feel it brings something different to my Digi-Pak, and also because polaroids are old and retro, like the vinyl, and this again fits in with the choice of song that I used. By adding a picture behind the one that you can see, it gives the effect to the potential buyer that there are photos stacked up underneath it. I used font to add another factor to the panel, and used a font that represented hand writing so it looks like either the boy or girl have written on it.


This is another one of my panels for my Digi-Pak. I decided to design it in this way because the pictures are similar to the front cover, and also because in some of them she is lighting a cigarette and smoking, which is something most teenagers do, and it fits into the title of the song, 'Teenage Kicks'. 


This is the back cover for my Digi-Pak. I chose this design because it features the lead singer of the band, and it leaves room for the song titles. I put the song numbers in a white box to give the impression they have been ripped from paper. I tried it with the song titles, but I felt it did not work very well. I feel that the back cover is quite simplistic also, which again fits into the theme of my Digi-Pak and music video.

While making my Digi-Pak I made some changes, for example, I did not stick entirely to my plan I drew up and put on my blog. I felt that they did not fit in with the theme of my Digi-Pak. I feel that the decisions to change them were good, as I am pleased with the out come. 

Sunday 20 February 2011

Screen Shots For My Digi-Pak.

Today I took some photos for my front cover of the Digi-Pak. I wasn't too sure on what I wanted the girl to do on the front cover, so I did a variety of shots. Overall, I took 107 shots, and there are quite a few which I am happy to use in my Digi-Pak.

After transferring the images to the computer, I will use Photoshop to edit them. I have already started to edit my CD, so hopefully my Digi-Pak will be completed soon.

Below are some screen shots of the editing done on my CD:

In the screen shot above, I was changing my font on the disk so that it was an arc shape, therefore fitting around the CD effectively.

In the screen shot above, I have set out how my Digi-Pak will look when I merge my images together.

In the above screen shot, I am creating a panel for my Digi-Pak. I decided to use polaroid pictures as a frame, and add the picture I took over the top. I feel its a nice effect, as it looks like pictures are stacked on top of each other.

In the above screen shot, I am colouring around my CD. I am doing this because the original background colour was white, and I felt this did not fit into the theme of my Digi-Pak.



Photoshop.

I am currently experimenting with different effects and possibilities for my Digi-pak. It has been a while since I have used Photoshop, so I need to remind myself how it works!

While filming, I took a few photo's, but while experimenting I took a still from my video. I have a rough idea of what I want my Digi-pak to look like, but I am still unsure of what to do with my pictures.

Below are some screen shots of the possibilities I could do in Photoshop:

This is the original still-shot.

The above picture has similarities to the artist Roy Lichtenstein with the Benday dots.


The above edit is called Poster Edges. 

In the above screen shot, I have coloured her hair a red colour, while still making it look natural. I also coloured her eyes purple, and made her lips a pink colour and made her eyebrows slightly darker.


In this edit, I changed the colour of the background, which is what I will need to do in my Digi-pak. I have also added text to represent what I will need to do when making my front cover and the song list on the back of the pack.




Tuesday 15 February 2011

How I would like my Digi-Pak to look.

After researching some Dig-Paks, I have decided what I would like to include in the one that I am making.
From looking at older album covers, for example by The Smiths or Blondie, to more recent album covers such as Vampire Weekend, I have decided that the style that would best suit my Digi-Pak is a plain and simple cover, with a direct mode of address which captures your attention.

I feel that this simplified style suits my music video, as the style I was going for was a relatively new and upcoming band that may not have much money, facilities, etc, therefore it looks quite raw. This style of video is similar to Arctic Monkeys 'I Bet That You Look Good On The Dancefloor', and a couple of The Drums music videos, such as 'Best Friend' and 'Lets Go Surfing'.


The picture above is of the front of my Digi-Pak, and I am choosing to have a picture of the girl in the music video as the direct mode of address. I haven't yet decided what pose I want her to do, but I will take a range of shots so I can be sure I get the right one.

I will include bold writing at the top, saying 'Teenage Kicks' and at the bottom in a smaller font saying 'The Undertones'. I feel that by doing this, it will be bold and eye-catching.



The picture above is of the images you will see when you open the first side of the Digi-Pak. On the left is a still from my music video, and it is of the different parts of the band, e.g. the guitarist, the singers head and the drummers foot. On the right is a group picture of the band and of the girl. I feel that these are good pictures to use for my Digi-Pak because one of them shows a split screen, which mirrors my music video well as there are quite a few split screen in it, and the second picture is of everyone in the video at the location where it was filmed, and this makes the picture relevant to my music video.
I will possibly have a black border around the pictures to make them stand out.


The picture above is of the middle part of the Digi-Pak: the disk. I have decided that the disk will be designed like a vinyl record to give it a slight retro feel. The background behind the disk will be the same as the disk, i.e. a picture of the same record. Not many artists have done this, although the times it has been done it look effective and different to your ordinary disk.


The above picture is of the back of the Digi-Pak; where the song lists will be. The image will be of the lead singer leaning against a brick wall with the song list next to him. The songs will be inside white boxes and in black font. By doing this, it makes the words stand out against the brick wall the picture is taken by.


Above are my six panels all together. They are made up of pictures taken while filming, after filming, and still's from the video. I feel that by using these images, I will create a simple but bold Digi-Pak that captures potential buyers attention.

Thursday 10 February 2011

Screen shots in the process of creating music video.

Below are some split screens of my editing my video on Premiere Pro. In the first picture, I am adding a cross dissolve effect to the start and end of a clip to add continuity to my video.


In the picture below, I have added in a start and end title to my video. It says 'Teenage Kicks' and 'The Undertones' underneath. It is in white writing which stands out against the black back ground. This will make my video more realistic.


In this picture, I have created a split screen by putting video clips on top of each other. I left a gap between each section so that it defines each screen instead of them merging together.


Again, below is an example of split screen. This time I have only featured two screens. In this shot I tried to achieve the effect that one of the band members was passing the phone through the screen and different levels of zoom.


Below is a shot of all the band together performing. As you can see, the time line under the screen has lots of different cuts, split screens, and effects.



Wednesday 2 February 2011

Screen Shots

Below are a few screen shots of my progress on Premier Pro. I have added some subtle lighting effects, and have also used split screen.

I am currently still working on editing my music video.

The above picture is of the time line I use while editing my video.


The above screen shot is the tool box I used when cropping parts of my video and when I used different lighting effects. I feel that by using tools like these I am improving my knowledge and skills on Premier Pro.

The above screen shot is of the tool bars I have used and of the screen I use to see what my film looks like.




Thursday 20 January 2011

Diary Entry.

The 22nd of October 2010 was the date I set to film footage for my music video.
At 9am I walked up to the school to pick up the camera for filming, which was charged the night before by another student who had used it previously.

I and a friend travelled up to Sydenham by train to film the narrative footage at the bottom of my cousin’s estate. We arrived around 11:30. This is where I filmed my friend Harley and all her narrative parts, as well as the lead singer parts, which was played by my cousin. There were small narrative parts to be played by the rest of the band members. While filming outside, I used a tri-pod.

It took roughly and hour to film outside, and afterwards we all travelled by bus to Catford where all the indoor filming was to take place, including the instrument parts and the rest of the narrative section. When we arrived at the house, we stopped for lunch and I charged the camera, as it has lost some of its battery life.
When we resumed filming, the time was roughly 1:30pm. I finished filming the narrative which required some outside footage of the house as well as inside. We also needed to use the bedroom and a bed.

Finally, the last section I needed to film was the instrumental part, which I filmed on a white background. This was tricky, as the drums were larger then I anticipated and it was difficult getting the drums as well as the other members of the band in front of the white background.

While I was filming throughout the day, I had to take different shots of the same section, just to be certain I have a good shot. I also had to take into account the split screens I wish to add into my video, so I had to film extra parts.

I also had to take pictures for my digipak. I took a few pictures, but my main aim was to finish all of my filming. The filming finished at around 4pm.

I was relieved when I finished filming, because it was very stressful planning the day and the shots I was to film, but the overall experience was thoroughly enjoyable and I look forward to seeing my finished video.

Tuesday 11 January 2011

Shot Lists.

I have created three shot lists to help me create my music video. I have split them into narrative, outside, and band performing. This will make it easier to film all the scenes I need on the day of filming.
I created them on Microsoft Word.
Below is the shot list for the band performing:

Below is my shot list for my narrative scenes:

Below is my shot list for my ouside scenes:

Overall, I feel that by creating these shot lists, I will be able to successfully capture all the scenes I need for my video.

Monday 10 January 2011

Production Schedule for Filming






























I created my Production schedule on Microsoft Word and print screened it so I could add it to my blog. I feel that by creating this I have ensured that my filming will run smoothly, and I can refer to it to make sure I am on track.
I feel that this will benefit me greatly in making a successful video.

I hope to complete all my filming on the 22nd of October.

Assets List

I have created an assets list so that I don’t forget any important equipment or props. I know this is important, as if even the smallest detail is forgotten, it can stop you completing your filming. I found this out when filming for our preliminary task.

The following are items that I require to help me create my music video.
• Video camera
• Tri-pod
• Tape
• Production Schedule
• Shot List
• Assets List
• Storyboard
• Money – Train tickets, food, drink, etc.
• Camera – to take stills of film so I can upload to my blog
• Correct clothing – the girl wearing high heels, boys wearing jeans, etc.

Below are items I require when filming outside:
• Coats/jackets – in case of bad weather
• Umbrella – in case of bad weather
• Cigarette and lighter

Below are the items I require when filming indoors:
• Drum kit
• Guitar
• Bass guitar
• Microphone
• Telephone
• Settee
• Double bed
• Mobile phone
• Pile of washing
• Socks
• Clock (non-digital)

I feel that creating this assets list will help me greatly in filming for my music video. It will also make me more prepared on the day of filming.

Thursday 6 January 2011

Influences

After I completed the editing of my music video, I needed to start thinking about my Digi-Pak.
The kind of genre of my music video is an indie theme. The type of style I was going for was similar to those of The Drums, Mystery Jets, and Vampire Weekend. The styling looks like they have filmed the video themselves and it looks quite raw in comparison to other music videos which have heavy visual effects.

The song I chose for my music video is a more dated song then some of the other songs students in my class. This prompted me to look at older album covers, such as Blondie and The Smiths. 
Examples are below:





I then looked at more recent album covers with the same simplicity. Below are some examples from Indie bands such as Vampire Weekends and The Drums:








These album covers mirror the style of my music video, as I feel that my music video is quite simple, with only a few minor effects featured. I wish to have my Digi-Pak in the same style as those above, with just a simple picture and bold writing over the top. 

I feel that by having this simple style, it adds impact to the front cover, possibly more so then covers that are crowded with pictures, colours and text. Also, by having a picture like the one on Vampire Weekend's 'Contra' featured above, it is the direct mode of address and grabs potential buyers attention.